Proraso’s shaving soap formula undergos a traditional “hot process”. The shaving cream is left to mature in small batches for a period of 10 days in a temperature-controlled room that protects the batches from temperature shifts. During this maturing process, moisture evaporates from the formulation resulting in a solid, concentrated shaving soap; perfect for professional brush application. Not as hard as a soap, but not as soft as a cream … this is somewhere inbetween.